M A Richards

Creative copywriter and communications professional with a career built around crafting clear, engaging content across diverse industries, from design and luxury brands to public sector communications, events and social media. Specialised in interview and voiceover work, digital and analogue long-form content, social media and brand writing.

the function of a chair

digital audio book

For the first product release with INDUSTRIAL FACILITY, the Rombe shelving, I developed a printed book in collaboration with the design studio and other contributors. For its second product release, the Kape chair, we were working with the same ambition but an alternative purpose.

The challenge was to create a sequel to the book, translating content from analogue to digital, with equal impact but on a different production scale. With studio time arranged for a promotional video and interviews scheduled with the designers, I began exploring whether the written feature could evolve into a new format for &Tradition: a semi-audiobook style experience.

Experience the full digital experience here: https://www.andtradition.com/publication/the-function-of-a-chair?chapter=1

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